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H3 Tech Conference, Latin America’s premier innovation conference where tech-hackers, the startup scene and the creative economy meet.

November 20 & 21, 2015
San Juan, Puerto Rico

www.h3conference.com

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Design [clear filter]
Friday, November 20
 

3:42pm AST

Face it, your brand ain't yours - Cheap and Practical Concept Validation Tools
Brands of Puerto Rico

Speakers
avatar for Silvino Edward

Silvino Edward

Attorney, Consultant, Creative Director of Silvino Edward Díaz, Esq.
Silvino Edward is an artist, entrepreneur and attorney at law, with a sole practice studio in San Juan, PR dedicated to creative industries consulting. He advises artists, startups and small business on topics like marketing, intellectual property, contracts, and business structures. He... Read More →
avatar for Alan Taveras

Alan Taveras

Co-Founder/ Creative director of Brands of Puerto Rico / TresEpic
Co-founded Très Epic a digital production boutique that provides services to companies in Puerto Rico and the continental USA, and Brands of Puerto Rico, the e-commerce for Puerto Rican brands. He is involved in #FUERZAPYME, an initiative led by the president of the House of Representative... Read More →


Friday November 20, 2015 3:42pm - 4:02pm AST
San Cristobal A Caribe Hilton Hotel. San Juan, Puerto Rico.
  Design

4:04pm AST

The Secrets to Creating Loyal Customers
Why do certain products create passionate users while others struggle to gain traction? Is it design? Usability? Simplicity? No. It’s branding. In today’s crowded marketplace, making a product that works--or even one that works well--is no longer good enough. In this talk, we will discuss the basics of branding and how branding works in conjunction with your user experience to establish an emotional connection with your users so you can turn them into loyal customers and brand ambassadors.

Speakers
avatar for Bill Beard

Bill Beard

Founder & Creative Director of Beard Branding
Bill Beard is the founder of Beard Branding, a Lean Branding, Copywriting and UX firm. He helps organizations of any size build loyal a customer base by developing brands that can adapt and succeed in today’s competitive marketplaces. Bill has worked with organizations such as UCLA... Read More →


Friday November 20, 2015 4:04pm - 4:24pm AST
San Cristobal A Caribe Hilton Hotel. San Juan, Puerto Rico.
  Design
 
Saturday, November 21
 

9:36am AST

The How To's of Design Value (Interactive Talk - Showcase of Multiple Design-Thinking Tools)
Do you wonder what's all the hype about design thinking? Join us and experience it. This interactive talk, showcasing a design thinking toolkit, will empower you to tackle challenges and promote innovation via creativity. The session aims to inspire all participants, no matter their background, with user-friendly methods to create change and think a little differently about their personal endevours or organizations.

Speakers
avatar for Dyanis De Jesús

Dyanis De Jesús

Creative Entrepreneur & Design Strategy Consultant
Dyanis De Jesús is a creative entrepreneur and design strategy consultant working at the intersection of culture, creativity and business between New York City and Puerto Rico. Her recent projects include the Puerto Rico Creative Economy Initiative (prcei.org), where she serves as... Read More →


Saturday November 21, 2015 9:36am - 10:06am AST
San Cristobal A Caribe Hilton Hotel. San Juan, Puerto Rico.
  Design

11:59am AST

Fashion Lab: Design, Commercial Mindset and Exporting Opportunities for the Creative Economy of Puerto Rico
Speakers
avatar for Tania Cristina Robles

Tania Cristina Robles

Fashion Entrepreneur & Founder of Fashion Lab & Treneur
Tania Cristina Robles is a natural hipster turned hustler in her quest defining trends into entrepreneurial opportunities. A tenure of experience in Corporate America as a Communications Director turned her into a ninja master building brands, networking and defining consumer trends... Read More →


Saturday November 21, 2015 11:59am - 12:09pm AST
San Cristobal A Caribe Hilton Hotel. San Juan, Puerto Rico.
  Design

12:11pm AST

Startup Storytelling
In a Hacking Culture it is natural that we develop hacks for everything, including the better use of our time. In the presentation we will discuss Time Hacks, what are the common time wasting habits that we have and simple solutions that we can implement in order to be more organized and achieve results faster. Time Hackers are people that recognize that time is their most precious real estate and must be invested wisely.

Speakers
avatar for Dana Montenegro

Dana Montenegro

Puerto Rico, United States, SeriouslyCreative
Dana Montenegro is the co-founder of Seriously Creative, a design-thinking and creative problem-solving firm that helps organizations accelerate change and disrupt the status quo. Dana has lead teams tasked with delivering innovation from the beginnings of developing insights to designing... Read More →


Saturday November 21, 2015 12:11pm - 12:33pm AST
San Cristobal A Caribe Hilton Hotel. San Juan, Puerto Rico.
  Design

1:37pm AST

Advertisaurus Rex: 10 Things Ad Agencies Need to Learn From the Tech Startup Scene to Avoid Extinction
 We all know Einstein's definition of insanity. Traditional advertising agencies continue to do the same thing and expect different results. From client/brand needs and revenue sources, the ad game changed on a dime, and many were left shuffling and improvising. What now? Well, what better place to look for inspiration than in a startup culture? The choice is clear. Evolve or become extinct.

Speakers
avatar for Jorge Bauzá

Jorge Bauzá

Creative, Observer, Catalyst, Bullshit Radar Operator
Jorge Bauzá sees the creative mind as a multi-disciplinary mind that can contribute to business solutions beyond the creative department of an ad agency. He constantly questions the current communication structure and is an advocate of collaborative business dynamics. His work has... Read More →


Saturday November 21, 2015 1:37pm - 2:07pm AST
San Cristobal A Caribe Hilton Hotel. San Juan, Puerto Rico.
  Design

2:09pm AST

Creative Hustling: How Four Local Creatives Hustle Their Way to the Top
What does it take to turn an idea into a business? A minimum viable product, building a team with the best talent you can find, bootstrapping until you’re able to find investors and lots of hard work along the way. Our four panelists are experts in their respective fields and will share their secrets to how they built Puerto Rico’s most prominent rock band, film production studio, bar and theater company.

Moderators
avatar for Javier J. Hernández Acosta

Javier J. Hernández Acosta

Musician & Marketing Professor at Universidad del Sagrado Corazon
Javier Hernández is a full-time professor at Universidad del Sagrado Corazón and founder of Inversión Cultural, a project that helps creative entrepreneurs through research, training and managerial support. He’s the author of numerous publications on the topic of creative economy... Read More →

Speakers
avatar for Leslie Cofresí

Leslie Cofresí

Co-Founder of La Factoría
Leslie Cofresí began working in the hospitality industry as a waiter and dishwasher when he was 16 years old. After completing university studies in architecture and business administration, he returned to the food industry in some of the most renowned restaurants in Puerto Rico... Read More →
avatar for Kacho López Mari

Kacho López Mari

Co-Founder of Zapatero Films
Kacho López began his career as a film director in 2003, gaining instant success in local and international markets. He has led projects for the most prestigious international brands and seminal music videos for artists such as Ricky Martin, Juanes, Tego Calderón, Daddy Yankee and... Read More →
avatar for Javier de Jesús Martínez

Javier de Jesús Martínez

La'gencia Open Innovation Founder, USC Innovation Center
Javier de Jesús Martínez is an innovator and entrepreneur with more than 15 years of academic and professional experience in design, architecture, urbanism and creative industries. He has had an outstanding career in public policy issues, strategic planning, university and governmental... Read More →
avatar for Mikephillipe Oliveros Vélez

Mikephillipe Oliveros Vélez

Co-Founder of Teatro Breve
Mikephillipe Oliveros co-founded Teatro Breve in 2006, while he was the manager of Taller Cé, a cultural co-operative in Río Piedras. The project celebrates 10 years of cultural production and manages a theater in Santurce, in which Mikephillipe is the main writer and creative director... Read More →


Saturday November 21, 2015 2:09pm - 2:39pm AST
San Cristobal A Caribe Hilton Hotel. San Juan, Puerto Rico.
  Design

3:45pm AST

5 Golden Rules of UX
UX design is a core part of building a software company, yet it is often overlooked. Time after time companies hire outsourced designers to “slap some UX” on a product in order to make it look better. UX design is more than just making your website pretty; it is often the differentiating factor in whether a company succeeds or not. In this talk, you will learn the four golden rules of UX design that will help you make smart decisions while building and designing your companies.

Speakers
avatar for Melissa Perri

Melissa Perri

CEO of ProdUX Labs, Melissa Perri
Melissa Perri is a product manager, UX designer and speaker based in New York City. As CEO of ProdUX Labs, Melissa works on strategy and training for product management and UX teams around the world. As a practitioner and coach, she tackles her clients’ toughest product problems... Read More →


Saturday November 21, 2015 3:45pm - 4:05pm AST
San Cristobal A Caribe Hilton Hotel. San Juan, Puerto Rico.
  Design

4:07pm AST

Billion Dollar Designs: What I learned Running User Experience at Zappos and Gilt Groupe
Designing for experience that touches tens of millions of people is much easier than it sounds. It is about values. Assigning your design values takes a deliberate focus on improving yourself so you can improve your products and subsequently improve the experience for the end user. Brian will cover several notable experiences and learnings he endured at Zappos and Gilt that shaped his values and who he is as a design leader in Boston and in his current endeavors.

Speakers
avatar for Brian Kalma

Brian Kalma

Co-Founder of Blade Travel & Creative Genius
Brian Kalma is design chief at Blade Travel, a stealthy travel startup in Boston created by the founding Kayak.com team. Previously, Brian ran UX and marketing at Zappos. He also was senior director of customer experience at Gilt Groupe and president of a Boston-based tech-apparel... Read More →


Saturday November 21, 2015 4:07pm - 4:27pm AST
San Cristobal A Caribe Hilton Hotel. San Juan, Puerto Rico.
  Design