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H3 Tech Conference, Latin America’s premier innovation conference where tech-hackers, the startup scene and the creative economy meet.

November 20 & 21, 2015
San Juan, Puerto Rico

www.h3conference.com
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Friday, November 20
 

8:30am

Registration Day 1
Friday November 20, 2015 8:30am - 6:00pm
Event Lobby Caribe Hilton Hotel. San Juan, Puerto Rico.

9:00am

HOW to Get your Product-Market Fit
Speakers
avatar for Justin Wilcox

Justin Wilcox

Founder of Customer Development Labs
Justin Wilcox is a successful Hacker and Hustler. He is an engineer by training who just dove in to lean startup to find his own success. Now he teaches other entrepreneurs how to apply this method using the FOCUS Framework. Justin speaks at the Lean Startup Conference and works with Fortune 500 companies such as Google, Microsoft and Intel. He is a global mentor for Startup Weekend, Startup NEXT and Founder Institute.


Friday November 20, 2015 9:00am - 12:00pm
San Cristobal A Caribe Hilton Hotel. San Juan, Puerto Rico.

9:00am

Building Your Brand: From Name to Launch
Speakers
avatar for Juan Pablo Gutierrez

Juan Pablo Gutierrez

Founder of Lab 787
Juan Pablo Gutiérrez is a creative engineer who uses engineering and design processes to provide innovative ideas and potential solutions to real-life challenges. He is the president of Gutigon Corp. and founder of LAB787, a creative design studio based in Santurce, Puerto Rico. Juan Pablo has more than eight years of experience in the creative industry. He is known for recent outstanding projects such as "Diseñado en Puerto... Read More →
avatar for Edgardo Jiménez

Edgardo Jiménez

Digital Marketing Strategist of Viviré
Edgardo Jiménez co-founded Viviré, a digital marketing agency, 15 years ago. A marketer at heart with a love for technology, Edgardo has worked on campaigns for various government institutions and leading private brands. He has lead his team in the development of digital and social media efforts for T-Mobile, Café Yaucono, Hyundai, Caribbean Produce and others.


Friday November 20, 2015 9:00am - 12:00pm
San Cristobal BCD Caribe Hilton Hotel. San Juan, Puerto Rico.

9:00am

Business Model Canvas
Detailed understanding of the business model canvas as a tool for identifying your business model. We will assist in the construction of your business model canvas and help you to present it. We will select the best pitch.

Speakers
avatar for Nerma Albertorio Barnés

Nerma Albertorio Barnés

Co-Founder & Executive Director of Centro Para Emprendedores
Nerma Albertorio Barnés is a business leader with more than 13 years of experience executing entrepreneurial programs for women, artists, techs and communities below poverty levels. Her experience includes identifying business opportunities, funding, and developing effective business strategies for organizations under challenging economic conditions. Nema founded Servicios a Tiempo and co-founded Centro Para Emprendedores. She also is... Read More →


Friday November 20, 2015 9:00am - 12:00pm
San Cristobal EFG Caribe Hilton Hotel. San Juan, Puerto Rico.

9:00am

PRO TECH Startup Showcase
Friday November 20, 2015 9:00am - 12:00pm
Las Olas Caribe Hilton Hotel. San Juan, Puerto Rico.

1:32pm

H3 Tech Conference: Opening Remarks
Speakers
avatar for Carlos R. Cobián

Carlos R. Cobián

Founder Cobián Media LLC
Carlos R. Cobián is a serial entrepreneur known for developing successful businesses in Latin America and setting new trends in non-traditional marketing strategies and emerging media. He is the co-founder of Empire Entertainment, Puerto Rico’s first experiential marketing agency, and Wireless Idea, a mobile entertainment and distribution network. In 2014, he founded Cobian Media to produce special events and digital marketing... Read More →


Friday November 20, 2015 1:32pm - 1:47pm
San Gerónimo Caribe Hilton Hotel. San Juan, Puerto Rico.

1:49pm

Welcome Goverment Officials
Speakers
avatar for Alberto Bacó Bague

Alberto Bacó Bague

Director of the Puerto Rico Economic Development Bank
Alberto Bacó Bagué is an attorney, CPA and entrepreneur with more than 40 years of experience. He began his professional career in 1979, holding several positions with law firms, international accounting firms and government agencies. In 1989, he was appointed executive vice president of the Government Development Bank of Puerto Rico, where he stayed for a year, before assuming the role of president of the Economic Development... Read More →


Friday November 20, 2015 1:49pm - 1:59pm
San Gerónimo Caribe Hilton Hotel. San Juan, Puerto Rico.

2:01pm

Building a Social Entrepreneurship Ecosystem
What do social entrepreneurs need to be successful? How can investors, agencies and advocates best support them? In this session we'll discuss the social entrepreneurship landscape and key support mechanisms needed specifically for social entrepreneurs.

Speakers
avatar for Melinda Briana Epler

Melinda Briana Epler

Founder & CEO of Change Catalyst
As founder & CEO of Change Catalyst, Melinda Briana Epler empowers female changemakers through an online accelerator and impact investing program. Melinda also co-founded Tech Inclusion to explore innovative solutions to teach diversity and inclusion. She has more than 20 years experience accelerating social entrepreneurs, mature social enterprises, NGOs and innovation initiatives for Fortune 500 companies. Melinda is a writer, speaker and... Read More →


Friday November 20, 2015 2:01pm - 2:15pm
San Gerónimo Caribe Hilton Hotel. San Juan, Puerto Rico.

2:16pm

"Burn the Bra" and the Other 4 Most Important Lessons for Building Brands of Great Value Right Now
Getting your brand right is as important as getting you product right. It will propel your start up in the right direction.   As I turn my attention to entrepreneurial ecosystems around the world on behalf of some of world largest brands, I have borrowed 5 bold and unabashed learnings to  drive value-creating behaviour from the get go. Give me 15 mins. Ill give you 5 proven rules to keep you on track and win.

Speakers
avatar for Gary Bonilla Latoni

Gary Bonilla Latoni

Global Strategies Leader
Gary Bonilla Latoni is a London-based a strategy leader sitting, by design, at the intersection of creative, technology and media. Gary began his multi-platform storytelling journey two decades ago as an award-winning journalist for ABC News and later for Las Noticias. He then transitioned into advertising to help launch first-to-market digital initiatives in the U.S. and Latin America, where he spent the last decade leading international... Read More →


Friday November 20, 2015 2:16pm - 2:31pm
San Gerónimo Caribe Hilton Hotel. San Juan, Puerto Rico.

2:33pm

Thinking of Going Global? Some Tips From the Experts (Panel Discussion)
We are here to tell you that a global market is waiting for you. Have you ever thought about what it would be like to have clients from all over the world, to expand your business’ horizons and take it to new heights? If you fit this description, this presentation is for you. Learn from those who have successfully taken the leap and taken their businesses to a new dimension.

Moderators
avatar for Carlos R. Cobián

Carlos R. Cobián

Founder Cobián Media LLC
Carlos R. Cobián is a serial entrepreneur known for developing successful businesses in Latin America and setting new trends in non-traditional marketing strategies and emerging media. He is the co-founder of Empire Entertainment, Puerto Rico’s first experiential marketing agency, and Wireless Idea, a mobile entertainment and distribution network. In 2014, he founded Cobian Media to produce special events and digital marketing... Read More →

Speakers
avatar for Gabriel Hernández

Gabriel Hernández

Co-Founder of BDO
Gaby Hernandez co-founded BDO Puerto Rico, the largest CPA and business advisory firm in Puerto Rico. The firm actively promotes Puerto Rico as a place to do global business, get the most for your capital and tap into the world-class Puerto Rico talent pool.


Friday November 20, 2015 2:33pm - 3:08pm
San Gerónimo Caribe Hilton Hotel. San Juan, Puerto Rico.

3:10pm

COFFEE & NETWORKING BREAK
Friday November 20, 2015 3:10pm - 3:40pm
Event Lobby Caribe Hilton Hotel. San Juan, Puerto Rico.

3:42pm

Face it, your brand ain't yours - Cheap and Practical Concept Validation Tools
Brands of Puerto Rico

Speakers
avatar for Silvino Edward

Silvino Edward

Attorney, Consultant, Creative Director of Silvino Edward Díaz, Esq.
Silvino Edward is an artist, entrepreneur and attorney at law, with a sole practice studio in San Juan, PR dedicated to creative industries consulting.  | He advises artists, startups and small business on topics like marketing, intellectual property, contracts, and business structures.  | He is also Vice President of Flight Cult Gallery, an emerging arts space in Hato Rey, PR.    | With a multidisciplinary formation in... Read More →
avatar for Alan Taveras

Alan Taveras

Co-Founder/ Creative director of Brands of Puerto Rico / TresEpic
Co-founded Très Epic a digital production boutique that provides services to companies in Puerto Rico and the continental USA, and Brands of Puerto Rico, the e-commerce for Puerto Rican brands.  | He is involved in #FUERZAPYME, an initiative led by the president of the House of Representative, Hon. Perelló Borras.  | He is very involved in the local entrepreneurship ecosystem focusing on local startups and... Read More →


Friday November 20, 2015 3:42pm - 4:02pm
San Cristobal A Caribe Hilton Hotel. San Juan, Puerto Rico.

3:42pm

Your Idea to MVP: Toolbox for Early Growth
In this talk we’ll discuss how to turn your new business idea into a minimum viable product that you can test to collect the maximum amount of validated learning with the least effort and risk—before you go all out for your startup.

Speakers
avatar for Wayne Sutton

Wayne Sutton

Serial Entrepreneur & General Partner a BuildUp.vc
Wayne Sutton is a serial entrepreneur and general partner at BuildUp.vc. Wayne’s experience ranges from years establishing partnerships with large brands to early-stage startups. As a leading voice in diversity and inclusion in tech, Wayne shares his thoughts on impact and culture in various media outlets such as the Wall Street Journal and USA Today. In addition to advising early stage startups and diversity advocacy groups, Wayne is... Read More →


Friday November 20, 2015 3:42pm - 4:02pm
San Gerónimo Caribe Hilton Hotel. San Juan, Puerto Rico.

3:42pm

Making Money While Doing Good: Social Enterprise 101
As leaders of the 21st century operating in a world where crisis can mean hope and change is opportunity, we have the responsibility of rethinking the concept of value creation. This is where the triple bottom line (TBL) framework comes in. TBL takes into account social, environmental and economic impact in order to bring growth. This talk introduces a method that turns these concepts into tangible assets accessible to innovators. It aims to empower do-gooders and ambitious leaders alike.

Speakers
avatar for Dyanis De Jesús

Dyanis De Jesús

Creative Entrepreneur & Design Strategy Consultant
Dyanis De Jesús is a creative entrepreneur and design strategy consultant working at the intersection of culture, creativity and business between New York City and Puerto Rico. Her recent projects include the Puerto Rico Creative Economy Initiative (prcei.org), where she serves as co-director, and ChicaPReneurs (chicapreneurs.com), a platform for knowledge sharing and collaboration that brings together creative entrepreneurs and cultural... Read More →


Friday November 20, 2015 3:42pm - 4:02pm
San Cristobal EFG Caribe Hilton Hotel. San Juan, Puerto Rico.

3:42pm

Decision Making Algorithms
Innovation often comes from multi-disciplinary teams coming together to bring new perspectives to solve old problems. In this talk we will argue that hackers possess mental models that allow them to be great business decision makers. We will discuss how we can use programming paradigms and engineering principles to program a startup culture. By allowing hackers to build decision making algorithms, it will be easier to make sound business decisions and improve the execution of strategic plans.

Speakers
avatar for Diego Molino

Diego Molino

Co-Founder & Commercial VP of Ubiqua
Diego is co-founder of Ubiqua, a B2B software development startup in Panama that designs solutions for wholesale distribution companies. As commercial vice president, he is in charge of sales, business development and revenue growth strategy. Diego, who describes himself as very positive, proactive, curious, hard working and a passionate learner, has led Ubiqua's exponential growth since its founding in 2013.


Friday November 20, 2015 3:42pm - 4:02pm
San Cristobal BCD Caribe Hilton Hotel. San Juan, Puerto Rico.

4:04pm

The Secrets to Creating Loyal Customers
Why do certain products create passionate users while others struggle to gain traction? Is it design? Usability? Simplicity? No. It’s branding. In today’s crowded marketplace, making a product that works--or even one that works well--is no longer good enough. In this talk, we will discuss the basics of branding and how branding works in conjunction with your user experience to establish an emotional connection with your users so you can turn them into loyal customers and brand ambassadors.

Speakers
avatar for Bill Beard

Bill Beard

Founder & Creative Director of Beard Branding
Bill Beard is the founder of Beard Branding, a Lean Branding, Copywriting and UX firm. He helps organizations of any size build loyal a customer base by developing brands that can adapt and succeed in today’s competitive marketplaces. Bill has worked with organizations such as UCLA, Philips, Gilt, JPMorgan Chase, TheLadders, and startups including Ribbon and Wherewithal. He has spoken on branding at conferences throughout the U.S. and... Read More →


Friday November 20, 2015 4:04pm - 4:24pm
San Cristobal A Caribe Hilton Hotel. San Juan, Puerto Rico.

4:04pm

How to Avoid Founding Dilemmas
The presentation deals with common dilemmas most entrepreneurs encounter in connection with their startups, including: equity distribution dilemmas, investor dilemmas, employee dilemmas and exit dilemmas. Most founder’s dilemmas can be summed up by one main consideration: Would you rather have control or wealth?

Speakers
avatar for Fernando J. Rovira-Rullán

Fernando J. Rovira-Rullán

Capital Member & Chair of the Corporate Department
Fernando J. Rovira-Rullán’s areas of practice include mergers and acquisitions, corporate law and intellectual property. He is admitted to practice law in Puerto Rico and New York. Fernando currently serves as adjunct professor at the University of Puerto Rico School of Law. He recently co-authored the Puerto Rico chapter to be published in Chambers’ Corporate M&A Legal Practice Guide. Since 2010, he has been rated by... Read More →


Friday November 20, 2015 4:04pm - 4:24pm
San Gerónimo Caribe Hilton Hotel. San Juan, Puerto Rico.

4:04pm

Impact Investing
Speakers
avatar for Myrna Rivera

Myrna Rivera

Founder & CEO of Consultiva Internacional, Inc.
Myrna Rivera, Founder and Chief Executive Officer of Consultiva Internacional Inc. (“Consultiva”), is a 30+ year veteran in the field of investment management consulting. She founded Consultiva in 1999. Consultiva formulates, implements and monitors investment policy and strategy for institutions, state government entities, individuals and families. Consultiva appears as #1 on Wealth Management’s 2014 roster of Top 10 US... Read More →


Friday November 20, 2015 4:04pm - 4:24pm
San Cristobal EFG Caribe Hilton Hotel. San Juan, Puerto Rico.

4:04pm

Data Visualization and Storytelling in a Mobile World
Before the emergence of smartphones, designers and developers enjoyed plenty of pixels to develop engaging data visualizations. Today, not only are we constrained by smaller screen sizes but devices’ vertical orientation, interaction patterns and other constrains provide fresh challenges we need to consider when designing visual interfaces and attempting to tell stories effectively with data. In this talk, we’ll share best practices and examples of state-of-the-art mobile-first data visualizations.

Speakers
avatar for Miguel Rios

Miguel Rios

Engineering Manager at Twitter
Miguel is a researcher, investor and advisor in the San Francisco Bay Area. He leads the Pulse research group at Twitter, which he started to understand human-scale communication using Twitter data. He also led Twitter’s Insights team, responsible for services used today to find insights from metrics and experiments. Previously, he was a researcher in University of Maryland’s HCIL Lab, where he experimented with early versions of... Read More →


Friday November 20, 2015 4:04pm - 4:24pm
San Cristobal BCD Caribe Hilton Hotel. San Juan, Puerto Rico.

4:36pm

Women Making Waves: How Women Are Transforming Enterprises, the Startup Scene and the World
Moderators
avatar for Lucienne Gigante

Lucienne Gigante

Social Innovator, Communications & Public Relations Leader, Founder of LuGi
Lucienne Gigante has vast experience in advertising, marketing, crisis management and brand transformation. She has developed numerous successful corporate social responsibility platforms, some in the banking sector such as “Women of Success,” which created more than 40 new women-owned businesses and over 70 new jobs. She has received more than 50 awards, including the American Banking Association’s “Social Impact... Read More →

Speakers
avatar for Nerma Albertorio Barnés

Nerma Albertorio Barnés

Co-Founder & Executive Director of Centro Para Emprendedores
Nerma Albertorio Barnés is a business leader with more than 13 years of experience executing entrepreneurial programs for women, artists, techs and communities below poverty levels. Her experience includes identifying business opportunities, funding, and developing effective business strategies for organizations under challenging economic conditions. Nema founded Servicios a Tiempo and co-founded Centro Para Emprendedores. She also is... Read More →
avatar for Marie Custodio-Collazo

Marie Custodio-Collazo

Co-Founder of Puerto Rico Women in Startups
Marie Custodio-Collazo is a journalist turned startup champion. After 9 years at El Nuevo Día, she recently joined the new Startup Program of Puerto Rico, hosted by the PRST. Marie is also a Founders Institute Puerto Rico grad, which gave her an insider's perspective on the local startup community. Marie is a self-proclaimed feminist, who believes in creating spaces for diversity and inclusion. With her co-founder, Stephanie Krueger... Read More →
avatar for Xiomara Figueroa

Xiomara Figueroa

Co-Founder of Inlcude Girls
Xiomara Figueroa is the co-founder of #include<Girls>, a nonprofit organization led by students that aims to promote diversity and inspire women to pursue studies in STEM. As a student who transferred into computer science from a different major, she brought along a firm belief that the most important actions are those that are taken to help others. This notion fuels her interest in using computing to contribute to people’s lives... Read More →
avatar for Sofia Stolberg

Sofia Stolberg

Co-Founder of Piloto 151
Sofía Stolberg is an entrepreneur, mentor and entrepreneurship ecosystem developer. She co-founded Piloto 151, Puerto Rico’s first co-working space and growth platform for entrepreneurs. Sofia leads the operations of Max Web Group, an IT consulting firm, and co-directs the Founder Institute Puerto Rico Chapter. She recently launched Codetrotters, an internship exchange program that provides the best and brightest programming talent... Read More →


Friday November 20, 2015 4:36pm - 5:06pm
San Gerónimo Caribe Hilton Hotel. San Juan, Puerto Rico.

5:08pm

NETWORKING BREAK
Friday November 20, 2015 5:08pm - 5:38pm
Event Lobby Caribe Hilton Hotel. San Juan, Puerto Rico.

5:40pm

The New Economy of Prostitution: When Machines Have Sex (and Why You Should Care)
There’s a phenomenon emerging, and in about 10 years it will take over our lives. It can change cultures, destroy paradigms and transform the way we live forever. The Internet of Things, or IoT, is infiltrating our lives, and its power lies in being invisible but omnipresent. Some 2 billion machines were connected in 2013. By 2025, 18 billion machines will be having sex with each other by connecting in ways we can barely imagine but will be able to watch. Are you ready to dream big?

Speakers
avatar for Victor Lleras

Victor Lleras

Chief Strategic Innovator & Agent Provocateur in Perpetual Motion Strategies
Victor Lleras has a PhD in Provocation from UOF (University of Life). The author of “Bajo el Hechizo, How to Inject Your Words and Actions With Magic,” is a professional speaker, entrepreneur, co-active coach, classical and electric guitar player, advertising executive, radio host, college professor, investor, social media disruptor, and a food, wine, artisan beer and whisky addict. Victor graduated from MIT in Hollywood... Read More →


Friday November 20, 2015 5:40pm - 6:15pm
San Cristobal BCD Caribe Hilton Hotel. San Juan, Puerto Rico.

6:15pm

Closing Remarks and Day 2 Agenda Overview
Speakers
avatar for Carlos R. Cobián

Carlos R. Cobián

Founder Cobián Media LLC
Carlos R. Cobián is a serial entrepreneur known for developing successful businesses in Latin America and setting new trends in non-traditional marketing strategies and emerging media. He is the co-founder of Empire Entertainment, Puerto Rico’s first experiential marketing agency, and Wireless Idea, a mobile entertainment and distribution network. In 2014, he founded Cobian Media to produce special events and digital marketing... Read More →


Friday November 20, 2015 6:15pm - 6:20pm
San Gerónimo Caribe Hilton Hotel. San Juan, Puerto Rico.

6:20pm

H3 Meet Market: Collaboration Presentation
Speakers
avatar for Carlos R. Cobián

Carlos R. Cobián

Founder Cobián Media LLC
Carlos R. Cobián is a serial entrepreneur known for developing successful businesses in Latin America and setting new trends in non-traditional marketing strategies and emerging media. He is the co-founder of Empire Entertainment, Puerto Rico’s first experiential marketing agency, and Wireless Idea, a mobile entertainment and distribution network. In 2014, he founded Cobian Media to produce special events and digital marketing... Read More →
avatar for Angiemille Latorre

Angiemille Latorre

Co-Founder of Seriously Creative
Angiemille Latorre is co-founder of SeriouslyCreative, which helps organizations solve complex issues through creative problem solving and design thinking—a methodology that balances analytical and creative thinking to produce transformative solutions. Angiemille worked in advertising, marketing and communications for 10 years, earning accolades from Communication Arts Magazine and SME Puerto Rico. Other acknowledgments include... Read More →


Friday November 20, 2015 6:20pm - 6:35pm
San Gerónimo Caribe Hilton Hotel. San Juan, Puerto Rico.

6:35pm

Networking Cocktail and Live performance by Ivan Robles
Friday November 20, 2015 6:35pm - 9:35pm
San Gerónimo Caribe Hilton Hotel. San Juan, Puerto Rico.
 
Saturday, November 21
 

8:00am

Registration Day 2
Saturday November 21, 2015 8:00am - 4:00pm
Event Lobby Caribe Hilton Hotel. San Juan, Puerto Rico.

9:00am

H3Tech Conference Day 2 Introduction
Speakers
avatar for Carlos R. Cobián

Carlos R. Cobián

Founder Cobián Media LLC
Carlos R. Cobián is a serial entrepreneur known for developing successful businesses in Latin America and setting new trends in non-traditional marketing strategies and emerging media. He is the co-founder of Empire Entertainment, Puerto Rico’s first experiential marketing agency, and Wireless Idea, a mobile entertainment and distribution network. In 2014, he founded Cobian Media to produce special events and digital marketing... Read More →


Saturday November 21, 2015 9:00am - 9:10am
San Gerónimo Caribe Hilton Hotel. San Juan, Puerto Rico.

9:12am

Tales From an International Man of Startups Who Joined Puerto Rico's Startup Community
Some people say that the first three months give you an honest impression about what is happening in a new place. After that, you just get used to it. Standing out in the American ecosystem is not easy, but so far Sebastian believes Puerto Rico has what it takes.

Speakers
avatar for Sebastian Vidal

Sebastian Vidal

Executive Director of the New Startup Program of Puerto Rico
Sebastian Vidal is the executive director of the new Startup Program of Puerto Rico, hosted by the PRST. Previously, he was executive director of Start-Up Chile, a government funded program aiming to attract globally minded entrepreneurs to Chile to transform the country into a leading innovation capital. Through Start-Up Chile, he was able to work side by side with more than 1,000 startups at different stages and from industries, resulting in... Read More →


Saturday November 21, 2015 9:12am - 9:22am
San Gerónimo Caribe Hilton Hotel. San Juan, Puerto Rico.

9:36am

The How To's of Design Value (Interactive Talk - Showcase of Multiple Design-Thinking Tools)
Do you wonder what's all the hype about design thinking? Join us and experience it. This interactive talk, showcasing a design thinking toolkit, will empower you to tackle challenges and promote innovation via creativity. The session aims to inspire all participants, no matter their background, with user-friendly methods to create change and think a little differently about their personal endevours or organizations.

Speakers
avatar for Dyanis De Jesús

Dyanis De Jesús

Creative Entrepreneur & Design Strategy Consultant
Dyanis De Jesús is a creative entrepreneur and design strategy consultant working at the intersection of culture, creativity and business between New York City and Puerto Rico. Her recent projects include the Puerto Rico Creative Economy Initiative (prcei.org), where she serves as co-director, and ChicaPReneurs (chicapreneurs.com), a platform for knowledge sharing and collaboration that brings together creative entrepreneurs and cultural... Read More →


Saturday November 21, 2015 9:36am - 10:06am
San Cristobal A Caribe Hilton Hotel. San Juan, Puerto Rico.

9:36am

Investors Panel: Financing Your Startup--From Idea to Full Venture
Speakers
avatar for Ken Kay

Ken Kay

Founder and Chairman of San Juan Tech Meetup
Ken Kay is the founder and chairman of the San Juan Tech Meetup. Founder and Chairman Emeritus of Jumpstart NJ Angel Network, the largest technology angel network between DC and New York. Founder and CEO of Ebudgets.com. Microsoft acquired Ebudgets.com in 2001. Sole investor of GlobalSubmit. FDA uses GlobalSubmit software exclusively to review electronic drug and biologic submissions. Advisor to BillTrust, the fastest growing billing... Read More →
avatar for Lylan Masterman

Lylan Masterman

Venture Capital Investor at White Star Capital
Lylan previously worked as a software engineer and in product management for 15 years. Lylan joined the Atlas division of aQuantive in 2004 where he focused on Big Data, Data Analytics, and AdTech. He helped lead the company’s Rich Media advertising technology platform, Targeting Product, User Experience, and Internationalization. In 2007, aQuantive was acquired by Microsoft for $6.2 billion. Lylan has also led Product organizations for 4... Read More →


Saturday November 21, 2015 9:36am - 10:06am
San Gerónimo Caribe Hilton Hotel. San Juan, Puerto Rico.

9:36am

From Disability to Functional Diversity: Social Innovation Through Assistive Technology
Speakers
avatar for Mauricio Lizama

Mauricio Lizama

Assistive Technology Design and Development Coordinator of Puerto Rico Assistive Technology Program (PRATP)
Dr. Mauricio Lizama leads the Technology Design and Development Unit at the Puerto Rico Assistive Technology Program (PRATP), University of Puerto Rico. He has created over 400 assistive devices and has been awarded 6 patents on technologies directed to increase the functional capabilities of persons with disabilities. | With his motto of “reallocating talents to problems that matter” he has led technology development teams in the... Read More →


Saturday November 21, 2015 9:36am - 10:06am
San Cristobal EFG Caribe Hilton Hotel. San Juan, Puerto Rico.

9:36am

Protect Your Idea or Build It
What forms of protection are available for your business ideas?  When and how should you use them?  Why is protection important?  Learn about intellectual property and the inventive process.

Speakers
avatar for Jonathan González

Jonathan González

Co-Founder & CEO of Kytelabs
Jonathan Gonzalez is an entrepreneur and mentor specialized in consumer products, web technologies and user experience. He co-founded Kytelabs, a venture-backed IoT startup that went on to sell products in over 60 countries and that holds the record for the most successful crowd-funding campaign from Puerto Rico. Jonathan is also an alumni of two highly recognized hardware accelerators—R/GA, powered by Techstars Accelerator, and AlphaLab... Read More →
avatar for Eugenio Torres

Eugenio Torres

Co-Founder & Intellectual Property Department Chair, Ferraiuoli LLC
Eugenio Torres is passionate about the development of innovation-driven companies in Puerto Rico. He is very active in the island's startup ecosystem, sitting on the board of directors of Piloto Labs and EO Puerto Rico, of which he is a founding member. Eugenio collaborates with Grupo Guayacán and teaches an intellectual property and entrepreneurship clinic at the University of Puerto Rico School of Law. He also is part of Ausubo Ventures... Read More →


Saturday November 21, 2015 9:36am - 10:06am
San Cristobal BCD Caribe Hilton Hotel. San Juan, Puerto Rico.

10:18am

How to develop LOCALLY - while exporting GLOBALLY
The presentation challenges the traditional architect/designer business model while encouraging design professionals to get out of their comfort zones. Ricardo will present his own personal case study experience and show how professionals can help redevelop the local architect/design profession by refocusing on global exportation.

Speakers
avatar for Ricardo Álvarez‐Díaz

Ricardo Álvarez‐Díaz

Architect, President & Co-Founder of Alvarez-Diaz & Villalon
Ricardo Álvarez‐Díaz is president and co-founder of Álvarez‐Díaz & Villalon, a leading architectural and interior design firm with offices in San Juan and Miami. He is a prolific author who gives lectures on design entrepreneurship, productivity, branding and sustainability. His firm's work has received numerous awards and has been featured in local and international publications. VMSD recently named... Read More →


Saturday November 21, 2015 10:18am - 11:03am
San Gerónimo Caribe Hilton Hotel. San Juan, Puerto Rico.

11:05am

Launching Platform Intro
Launching Platform Intro: 11:05 am - 11:10 am
Presenter 1 - 11:10 am - 11:15 am
Presenter 2 - 11:15 am - 11:20 am
Presenter 3 - 11:20 am - 11:25 am

Saturday November 21, 2015 11:05am - 11:25am
San Gerónimo Caribe Hilton Hotel. San Juan, Puerto Rico.

11:59am

Fashion Lab: Design, Commercial Mindset and Exporting Opportunities for the Creative Economy of Puerto Rico
Speakers
avatar for Tania Cristina Robles

Tania Cristina Robles

Fashion Entrepreneur & Founder of Fashion Lab & Treneur
Tania Cristina Robles is a natural hipster turned hustler in her quest defining trends into entrepreneurial opportunities. A tenure of experience in Corporate America as a Communications Director turned her into a ninja master building brands, networking and defining consumer trends. Her passion for fashion turned her into an entrepreneur, with experience launching various start-up initiatives positioning her as a local Fashion leader, Speaker... Read More →


Saturday November 21, 2015 11:59am - 12:09pm
San Cristobal A Caribe Hilton Hotel. San Juan, Puerto Rico.

11:59am

How Students Are Hacking Education to Propel Entrepreneurship
College students at the University of Puerto Rico, Mayaguez Campus, are taking the initiative to push and promote entrepreneurship in their school. To that end, they created Idea Platform, a support network for entrepreneurs and "ideators." Most colleges and universities are still stuck in the past, preparing students to be employees of large corporations after they graduate. These students, together with faculty members, are focused on pursuing their own ideas now.

Speakers
avatar for Emmanuel Oquendo

Emmanuel Oquendo

Founder of Platform Inc.
Emmanuel Oquendo is a mechanical engineering student at the University of Puerto Rico, Mayaguez Campus, who is passionate about innovation. He is the founder of Idea Platform and co-founder of Project Air. Idea Platform is a nonprofit organization whose mission is leading and supporting a new generation of entrepreneurs within the UPRM community. Project Air is a tech venture focused on creating innovative digital services and products in order... Read More →


Saturday November 21, 2015 11:59am - 12:09pm
San Gerónimo Caribe Hilton Hotel. San Juan, Puerto Rico.

11:59am

Designing Solutions
Good design is not only for the upper echelon of society and for the support of sometimes superfluous needs. Design, innovation and engineering can transcend the social order and attempt to tackle global issues with creative wit. In my presentation, "Designing Solutions," we will see evidence of how the designer, in collaboration with the entrepreneurial spirit and sometimes fueled by hunger, often is a match for any big shot CEO and a starting point to solving issues of pollution, medicine and basic human needs.

Speakers
avatar for Victor Monserrate

Victor Monserrate

VM Design Studio
Victor Monserrate is a young innovation design engineer from San Juan, Puerto Rico. A relentless creative problem solver, his work arises from a active pursuit of material and manufacturing technologies experimentation. During his experiences in Sao Paulo, China, London, New York and Italy he has garnered international attention from the media, including the Los Angeles Times and BBC News.


Saturday November 21, 2015 11:59am - 12:09pm
San Cristobal EFG Caribe Hilton Hotel. San Juan, Puerto Rico.

11:59am

AgroHack: Digging a Bigger and Deeper Space to Grow More Opportunities
Technology and innovation are two driving forces behind agriculture development. But how do we facilitate more agribusinesses, farmers and consumer access? How do we connect and benefit from it? Are we sharing the right information and resources that will contribute to solve basic needs and create more opportunities in the Ag segment? Any country with a strong agriculture industry has its future secured. This is a preview for AgroHack, the first agriculture innovation summit in Puerto Rico, to be held May 2016 by Cobian Media.

Speakers
avatar for Perla Sofía Curbelo

Perla Sofía Curbelo

Founder of Agrochic & Creative Blogger, Agrochic
Perla Sofía Curbelo is the founder of Agrochic.com, a website in Spanish for all things garden and wellness. She has been involved with agriculture for more than 20 years, as a journalist, content producer and educator. She coordinates awesome offline workshops such as Garden2Glass! and How to Keep Your Plants Alive. Perla is a well-known media contributor and an active member of the blogger community in Puerto Rico.


Saturday November 21, 2015 11:59am - 12:09pm
San Cristobal BCD Caribe Hilton Hotel. San Juan, Puerto Rico.

12:11pm

Becoming a Time Hacker
In a hacking culture, it is natural that we develop hacks for everything, including the better use of our time. During the presentation, we will discuss time hacks, the most common time-wasting habits we have and simple solutions we can implement in order to be more organized and achieve quicker results. Time hackers are people who recognize that time is their most precious real estate and that it must be invested wisely.

Speakers
avatar for Luis O. Pérez

Luis O. Pérez

Sales & Marketing Director of Technology Partners
Luis Pérez is sales and marketing director of Technology Partners, a software design firm that builds enterprise applications and data warehouses. Luis has worked as s solutions designer, architect, implementer and project manager for more than 15 years. He is currently board member of various non-profit organizations that are working on economic or cultural development. Luis was recognized as a “40 Under 40” by Caribbean... Read More →


Saturday November 21, 2015 12:11pm - 12:21pm
San Gerónimo Caribe Hilton Hotel. San Juan, Puerto Rico.

12:11pm

Designing Ever-Changing: From Essence to Operation and Back
What you see and what you get from Concalma is a locally designed fair-trade product. This presentation will open up the Concalma system, going to the heart of its operation. You will get a picture of the Concalma way (the why) and the system (the how), its main influences and how these are redefined and revised to make them pertinent to the operation, true to its mission, fresh in its delivery, competent in the market and ever-changing.

Speakers
avatar for Matilsha Marxuach

Matilsha Marxuach

Founder & Chief Designer of Concalma
Matilsha Marxuach is the founder and Chief Designer of Concalma, a brand that set out to deliver quality, locally manufactured designer goods. Its inspiration comes from the investigation and | practice of sustainability. For the last 10 years, Concalma has serve as a base in approaching the community using a call to action to promote fair trade. Concalma exists in the ethical, lifestyle, fashion accessory  market since 2006 and has sold... Read More →


Saturday November 21, 2015 12:11pm - 12:21pm
San Cristobal EFG Caribe Hilton Hotel. San Juan, Puerto Rico.

12:11pm

Hack Design
Speakers
avatar for Juan Pablo Gutierrez

Juan Pablo Gutierrez

Founder of Lab 787
Juan Pablo Gutiérrez is a creative engineer who uses engineering and design processes to provide innovative ideas and potential solutions to real-life challenges. He is the president of Gutigon Corp. and founder of LAB787, a creative design studio based in Santurce, Puerto Rico. Juan Pablo has more than eight years of experience in the creative industry. He is known for recent outstanding projects such as "Diseñado en Puerto... Read More →


Saturday November 21, 2015 12:11pm - 12:21pm
San Cristobal BCD Caribe Hilton Hotel. San Juan, Puerto Rico.

12:11pm

Startup Storytelling
In a Hacking Culture it is natural that we develop hacks for everything, including the better use of our time. In the presentation we will discuss Time Hacks, what are the common time wasting habits that we have and simple solutions that we can implement in order to be more organized and achieve results faster. Time Hackers are people that recognize that time is their most precious real estate and must be invested wisely.

Speakers
avatar for Dana Montenegro

Dana Montenegro

Co-Founder of Seriously Creative & Creative Genius
Dana Montenegro is the co-founder of Seriously Creative, a design-thinking and creative problem-solving firm that helps organizations accelerate change and disrupt the status quo. Dana has lead teams tasked with delivering innovation from the beginnings of developing insights to designing ideas and delivering implementable and value-adding results. He is also a six-year veteran of Red Bull Energy Drink, where he was driver of culture... Read More →


Saturday November 21, 2015 12:11pm - 12:33pm
San Cristobal A Caribe Hilton Hotel. San Juan, Puerto Rico.

12:23pm

Sticking to Your Guns. That's the Ticket!
In a culture where big and disruptive ideas are valued above all else, it can be difficult to spot opportunities that have been staring you in the face all along. Manny's fascinating seven-year entrepreneurial journey takes us from his initial "eureka!" moment to building and testing two prototypes, to raising capital. Now he has put everything on hold and come full circle to tackle an opportunity in a space he knows all too well – ticketing.

Speakers
avatar for Manny Morales

Manny Morales

Founder & Chief Hustling Officer
Manny Morales’ first startup, Mediawire Communications, helped clients get online presence in the early days of the Internet. Dissatisfied with the complete and utter crappiness of the event tickets purchasing experience, he created Ticketpop, which was eventually acquired by Banco Popular. Today, after a "brief" 11-year stint in the corporate world, he has returned to his entrepreneurial roots and is excited to see his latest starup... Read More →


Saturday November 21, 2015 12:23pm - 12:33pm
San Gerónimo Caribe Hilton Hotel. San Juan, Puerto Rico.

12:23pm

Connections, Happiness and Compliments
Speakers
avatar for Lucienne Gigante

Lucienne Gigante

Social Innovator, Communications & Public Relations Leader, Founder of LuGi
Lucienne Gigante has vast experience in advertising, marketing, crisis management and brand transformation. She has developed numerous successful corporate social responsibility platforms, some in the banking sector such as “Women of Success,” which created more than 40 new women-owned businesses and over 70 new jobs. She has received more than 50 awards, including the American Banking Association’s “Social Impact... Read More →


Saturday November 21, 2015 12:23pm - 12:33pm
San Cristobal EFG Caribe Hilton Hotel. San Juan, Puerto Rico.

12:23pm

So you're a hacker? Fu** that. I Want a Developer!
You have to be a doer and a collaborator to succeed as a software developer. During this talk, we will explore how discipline is a must for the success of any project.

Speakers
avatar for Froilán Irizarry

Froilán Irizarry

Co-Founder of Killer Rabbit Labs & Creative Genius
For the past decade, Froilán Irizarry has been a software developer and consultant in multiple industries, including insurance and telecommunications. These last few years his focus has shifted to community building. Froilán has been involved in communities such as PR PIG, PR Docker Meetup, Barcamp Bayamón and Code 4 Puerto Rico. His entrepreneurial pursuits have lead him to found Killer Rabbit Labs and co-found Building... Read More →


Saturday November 21, 2015 12:23pm - 12:33pm
San Cristobal BCD Caribe Hilton Hotel. San Juan, Puerto Rico.

12:35pm

NETWORKING LUNCH
Saturday November 21, 2015 12:35pm - 1:05pm
Event Lobby Caribe Hilton Hotel. San Juan, Puerto Rico.

1:05pm

H3 Startup Showcase
Startup 1: 1:05pm
Startup 2: 1:10pm
Startup 3: 1:15pm
Startup 4: 1:20pm
Startup 5: 1:25pm
Startup 6: 1:30pm

Saturday November 21, 2015 1:05pm - 1:35pm
San Gerónimo Caribe Hilton Hotel. San Juan, Puerto Rico.

1:37pm

Advertisaurus Rex: 10 Things Ad Agencies Need to Learn From the Tech Startup Scene to Avoid Extinction
 We all know Einstein's definition of insanity. Traditional advertising agencies continue to do the same thing and expect different results. From client/brand needs and revenue sources, the ad game changed on a dime, and many were left shuffling and improvising. What now? Well, what better place to look for inspiration than in a startup culture? The choice is clear. Evolve or become extinct.

Speakers
avatar for Jorge Bauzá

Jorge Bauzá

Creative, Observer, Catalyst, Bullshit Radar Operator
Jorge Bauzá sees the creative mind as a multi-disciplinary mind that can contribute to business solutions beyond the creative department of an ad agency. He constantly questions the current communication structure and is an advocate of collaborative business dynamics. His work has been recognized with numerous awards from Addys, New York Festivals, Cúspide, Hispanic Advertising Awards and Ojo de Iberoamérica.


Saturday November 21, 2015 1:37pm - 2:07pm
San Cristobal A Caribe Hilton Hotel. San Juan, Puerto Rico.

1:37pm

Hacking Facebook: How Startups and Big Companies Find Success on Facebook
Social media is today’s yellow brick road, and Facebook is the short cut. It’s a vital tool for global growth. Learn how to use Facebook to promote products and services and to get your startup on the road to growing on a global scale.

Speakers
avatar for Celiena Adcock

Celiena Adcock

Industry Manager-Entertainment at Facebook
Celiena Adcock is an industry manager at Facebook, managing strategic partnerships with entertainment clients. Prior to Facebook, Celiena spent more than a decade in brand management, holding various marketing roles at Unilever and Coors Brewing Company (now MillerCoors), including a stint as brand manager in Puerto Rico. A Colorado native, Celiena holds a B.S. in business administration from Colorado State University and an MBA from the... Read More →
avatar for Reid Benson

Reid Benson

Head of Marketing at MasterClass
Reid Benson is head of marketing at MasterClass and advisor to Facebook partner Nanigans. He has advised clients and managed nearly $100 million in Facebook advertising. Previously, Reid led paid social marketing for North American at Netflix, overseeing performance and brand campaigns including “House of Cards” and “Orange Is the New Black.”


Saturday November 21, 2015 1:37pm - 2:07pm
San Gerónimo Caribe Hilton Hotel. San Juan, Puerto Rico.

1:37pm

Business Model Canvas for Social Entrepreneurs
The anatomy of a social enterprise is a little different than for a typical tech startup. In this hands-on workshop, we'll explore how to use the "Business Model Canvas" specifically for a startup with a social or environmental mission. You will come out of this session with a better grasp on your market, value proposition and measurable social impact strategy.

Speakers
avatar for Melinda Briana Epler

Melinda Briana Epler

Founder & CEO of Change Catalyst
As founder & CEO of Change Catalyst, Melinda Briana Epler empowers female changemakers through an online accelerator and impact investing program. Melinda also co-founded Tech Inclusion to explore innovative solutions to teach diversity and inclusion. She has more than 20 years experience accelerating social entrepreneurs, mature social enterprises, NGOs and innovation initiatives for Fortune 500 companies. Melinda is a writer, speaker and... Read More →


Saturday November 21, 2015 1:37pm - 2:07pm
San Cristobal EFG Caribe Hilton Hotel. San Juan, Puerto Rico.

1:37pm

Machina and Wearable Tech. Killing the Sombrero Stereotype: How a Small Mexican Startup Made It in America
This talk is about the direction of the wearables industry and cracking into that market. Learn how to get engineers to work with designers, merge fashion and technology, launch a high-tech startup from a developing country, break stereotypes and make it in America.

Speakers
avatar for Daniel Fernández de Córdova Shore

Daniel Fernández de Córdova Shore

Co-Founder of Machina
Daniel Fernández de Córdova Shore is an electronic engineer who has founded several companies, the latest one being Machina, one of the first wearable technology company's in the world. Daniel appeared along with the rest of the team as one of Forbes' “Mexico 30 under 30.” He also founded Isla, where he gives project-based workshops ranging from home brewing to building satellites. Isla currently is being incubated in... Read More →


Saturday November 21, 2015 1:37pm - 2:07pm
San Cristobal BCD Caribe Hilton Hotel. San Juan, Puerto Rico.

2:09pm

Creative Hustling: How Four Local Creatives Hustle Their Way to the Top
What does it take to turn an idea into a business? A minimum viable product, building a team with the best talent you can find, bootstrapping until you’re able to find investors and lots of hard work along the way. Our four panelists are experts in their respective fields and will share their secrets to how they built Puerto Rico’s most prominent rock band, film production studio, bar and theater company.

Moderators
avatar for Javier J. Hernández Acosta

Javier J. Hernández Acosta

Musician & Marketing Professor at Universidad del Sagrado Corazon
Javier Hernández is a full-time professor at Universidad del Sagrado Corazón and founder of Inversión Cultural, a project that helps creative entrepreneurs through research, training and managerial support. He’s the author of numerous publications on the topic of creative economy and entrepreneurship, including “The Profile of the Creative Economy in Puerto Rico.” Javier, also a musician, has given... Read More →

Speakers
avatar for Leslie Cofresí

Leslie Cofresí

Co-Founder of La Factoría
Leslie Cofresí began working in the hospitality industry as a waiter and dishwasher when he was 16 years old. After completing university studies in architecture and business administration, he returned to the food industry in some of the most renowned restaurants in Puerto Rico. In 2013, he co-founded La Factoría, the first bar on the island completely dedicated to high-end mixology. In 2015, La Factoría was exalted to the... Read More →
avatar for Kacho López Mari

Kacho López Mari

Co-Founder of Zapatero Films
Kacho López began his career as a film director in 2003, gaining instant success in local and international markets. He has led projects for the most prestigious international brands and seminal music videos for artists such as Ricky Martin, Juanes, Tego Calderón, Daddy Yankee and Calle 13. Kacho also has collaborated with Tom Morello, Juan Luis Guerra, Cultura Profética and Draco Rosa, among many others. His work has been... Read More →
avatar for Javier de Jesús Martínez

Javier de Jesús Martínez

La'gencia Open Innovation Founder, USC Innovation Center
Javier de Jesús Martínez is an innovator and entrepreneur with more than 15 years of academic and professional experience in design, architecture, urbanism and creative industries. He has had an outstanding career in public policy issues, strategic planning, university and governmental management, research and development, and commercialization. Javier has a successful track record conceptualizing and implementing strategies to... Read More →
avatar for Mikephillipe Oliveros Vélez

Mikephillipe Oliveros Vélez

Co-Founder of Teatro Breve
Mikephillipe Oliveros co-founded Teatro Breve in 2006, while he was the manager of Taller Cé, a cultural co-operative in Río Piedras. The project celebrates 10 years of cultural production and manages a theater in Santurce, in which Mikephillipe is the main writer and creative director. He also founded Guillermo Dominguez, a digital content firm whose development was based on the success of Teatro Breve’s successful social... Read More →


Saturday November 21, 2015 2:09pm - 2:39pm
San Cristobal A Caribe Hilton Hotel. San Juan, Puerto Rico.

2:09pm

How to Interview Your Customers -Live Demo!
You know you have to solve your customer's problems, but how do you ask customers what their problems are? What if you're solving a problem they don't know they have? What if they won't tell you their problems? In this session we will answer all these questions, plus I will conduct a real customer interview live, so you can see and hear how the pro’s do it. Bonus: you will also develop your own customer interview script, so you can confidently interview your customers tomorrow!

Speakers
avatar for Justin Wilcox

Justin Wilcox

Founder of Customer Development Labs
Justin Wilcox is a successful Hacker and Hustler. He is an engineer by training who just dove in to lean startup to find his own success. Now he teaches other entrepreneurs how to apply this method using the FOCUS Framework. Justin speaks at the Lean Startup Conference and works with Fortune 500 companies such as Google, Microsoft and Intel. He is a global mentor for Startup Weekend, Startup NEXT and Founder Institute.


Saturday November 21, 2015 2:09pm - 2:39pm
San Gerónimo Caribe Hilton Hotel. San Juan, Puerto Rico.

2:09pm

Social enterprises scorecard: How to measure, monitor, and report social impact
Speakers
avatar for Eduardo Carrera Morales

Eduardo Carrera Morales

President of Boys and Girls Clubs of Puerto Rico
Eduardo Carrera is President and alumni of BGCPR a non profit organization working with the positive development of children and youth in the island for the last 46 years.  With his vision, experience, passion and enthusiasm he has managed to transform BGCPR; making it an organization of advancement, vision and continued growth. As a social entrepreneur he decided that business knowledge, which marked its educational process, could be... Read More →


Saturday November 21, 2015 2:09pm - 2:39pm
San Cristobal EFG Caribe Hilton Hotel. San Juan, Puerto Rico.

2:09pm

Why Hardware is Hard: The Challenges of Building Physical Products
Quick! What do the top five tech companies in revenue have in common? They’re all hardware companies. But before you run off and lock yourself away to work on the next big hardware startup, there are a couple of things you should know. During this talk, Jonathan will walk you through the process of designing and manufacturing physical products and how it compares to software.

Speakers
avatar for Jonathan González

Jonathan González

Co-Founder & CEO of Kytelabs
Jonathan Gonzalez is an entrepreneur and mentor specialized in consumer products, web technologies and user experience. He co-founded Kytelabs, a venture-backed IoT startup that went on to sell products in over 60 countries and that holds the record for the most successful crowd-funding campaign from Puerto Rico. Jonathan is also an alumni of two highly recognized hardware accelerators—R/GA, powered by Techstars Accelerator, and AlphaLab... Read More →


Saturday November 21, 2015 2:09pm - 2:39pm
San Cristobal BCD Caribe Hilton Hotel. San Juan, Puerto Rico.

2:51pm

How Innovation is Disrupting Today's Businesses: Corporate America Beware
Speakers
avatar for Carlos R. Cobián

Carlos R. Cobián

Founder Cobián Media LLC
Carlos R. Cobián is a serial entrepreneur known for developing successful businesses in Latin America and setting new trends in non-traditional marketing strategies and emerging media. He is the co-founder of Empire Entertainment, Puerto Rico’s first experiential marketing agency, and Wireless Idea, a mobile entertainment and distribution network. In 2014, he founded Cobian Media to produce special events and digital marketing... Read More →


Saturday November 21, 2015 2:51pm - 3:11pm
San Gerónimo Caribe Hilton Hotel. San Juan, Puerto Rico.

3:45pm

5 Golden Rules of UX
UX design is a core part of building a software company, yet it is often overlooked. Time after time companies hire outsourced designers to “slap some UX” on a product in order to make it look better. UX design is more than just making your website pretty; it is often the differentiating factor in whether a company succeeds or not. In this talk, you will learn the four golden rules of UX design that will help you make smart decisions while building and designing your companies.

Speakers
avatar for Melissa Perri

Melissa Perri

CEO of ProdUX Labs, Melissa Perri
Melissa Perri is a product manager, UX designer and speaker based in New York City. As CEO of ProdUX Labs, Melissa works on strategy and training for product management and UX teams around the world. As a practitioner and coach, she tackles her clients’ toughest product problems to find the best solutions. Melissa is the UX/UI coach at the Wayra Accelerator in London. She also teaches in NYC.


Saturday November 21, 2015 3:45pm - 4:05pm
San Cristobal A Caribe Hilton Hotel. San Juan, Puerto Rico.

3:45pm

How to Built a Rockstar Team
As an entrepreneur, it’s not easy to create a powerful and cohesive team when you are starting your own business. Your team is one of the keys to your startup success, but how do you choose the right one? How do you find the right people? How do you know if they are compatible with your company? In this talk you will learn how to establish a clear formula to build your Rockstar Team and guide its members in the right direction

Speakers
avatar for Macarena Gil

Macarena Gil

Founder of Flow
Macarena Gil is an industrial psychologist who is passionate about people and organizational behavior. She has more than 14 years of experience in organizational development and human resources in Puerto Rico and Latin America. Macarena has led various cultural transformations in the pharmaceutical, education and technology industries. Recently, she founded her own company, Flow, a unique firm that promotes "people flow" within teams and... Read More →


Saturday November 21, 2015 3:45pm - 4:05pm
San Gerónimo Caribe Hilton Hotel. San Juan, Puerto Rico.

3:45pm

Dent: Design for Social Impact
Everything is changing, even how we make change happen. Social enterprises need to reimagine not just what they say but how they deliver value. Design offers a new set of tools, techniques and mindset to reframe both what and how social enterprises deliver value, disrupt current systems, engage people and speed up change. Come learn a design thinking approach to social impact and what top change makers are doing today.

Speakers
avatar for Dana Montenegro

Dana Montenegro

Co-Founder of Seriously Creative & Creative Genius
Dana Montenegro is the co-founder of Seriously Creative, a design-thinking and creative problem-solving firm that helps organizations accelerate change and disrupt the status quo. Dana has lead teams tasked with delivering innovation from the beginnings of developing insights to designing ideas and delivering implementable and value-adding results. He is also a six-year veteran of Red Bull Energy Drink, where he was driver of culture... Read More →


Saturday November 21, 2015 3:45pm - 4:05pm
San Cristobal EFG Caribe Hilton Hotel. San Juan, Puerto Rico.

3:45pm

Building a Hacking Culture in Your Business to Drive Innovation
Every change begins with the identification of a problem or opportunity that someone finds meaningful. As children, we create perfect worlds and stories; we dream without restrictions. Let’s relive that. Let’s build spaces where people explore their limits and find ways to create and innovate inside that environment. Let’s embrace a hacking culture without limits that encourages crazy ideas to bond and grow into innovation.

Speakers
avatar for David Bartolomei

David Bartolomei

Director of HackPR
David is a senior computer engineering student at the University of Puerto Rico, Mayaguez Campus, and the director of HackPR, the largest hackaton in Puerto Rico. David leads a team that strives to expand the hacker culture on the island by creating HackPR chapters and events in various. He also is a web and mobile developer who enjoys creating awesome things and talking about hacking.


Saturday November 21, 2015 3:45pm - 4:05pm
San Cristobal EFG Caribe Hilton Hotel. San Juan, Puerto Rico.

4:07pm

Billion Dollar Designs: What I learned Running User Experience at Zappos and Gilt Groupe
Designing for experience that touches tens of millions of people is much easier than it sounds. It is about values. Assigning your design values takes a deliberate focus on improving yourself so you can improve your products and subsequently improve the experience for the end user. Brian will cover several notable experiences and learnings he endured at Zappos and Gilt that shaped his values and who he is as a design leader in Boston and in his current endeavors.

Speakers
avatar for Brian Kalma

Brian Kalma

Co-Founder of Blade Travel & Creative Genius
Brian Kalma is design chief at Blade Travel, a stealthy travel startup in Boston created by the founding Kayak.com team. Previously, Brian ran UX and marketing at Zappos. He also was senior director of customer experience at Gilt Groupe and president of a Boston-based tech-apparel company Ministry of Supply. He is a seed investor in a handful of Boston startups, including CES innovation winner Ecovent, and Bow & Drape, among others. And... Read More →


Saturday November 21, 2015 4:07pm - 4:27pm
San Cristobal A Caribe Hilton Hotel. San Juan, Puerto Rico.

4:07pm

Crafting Consumer Experiences
How do you go beyond selling product and service to crafting experiences?  From helping people understand what you have, making sure everyone goes well, to fitting into their moments to making everything memorable every brand has to own their experience.  Learn how to understand, craft and manage experiences along with tools like journey mapping, service roadmaps, digital journalling and using micro-moments to both understand user needs and deliver user experiences.

Speakers
avatar for Dana Montenegro

Dana Montenegro

Co-Founder of Seriously Creative & Creative Genius
Dana Montenegro is the co-founder of Seriously Creative, a design-thinking and creative problem-solving firm that helps organizations accelerate change and disrupt the status quo. Dana has lead teams tasked with delivering innovation from the beginnings of developing insights to designing ideas and delivering implementable and value-adding results. He is also a six-year veteran of Red Bull Energy Drink, where he was driver of culture... Read More →


Saturday November 21, 2015 4:07pm - 4:27pm
San Gerónimo Caribe Hilton Hotel. San Juan, Puerto Rico.

4:07pm

Harnessing the Power of #socialinnovation to Find New Solutions to Old Problems
How do we look at social problems as new opportunities? In a shrinking economy, the monetary resources allocated to the nonprofit sector are fewer every day. How can we maximize these resources to come up with scalable and sustainable solutions to old problems? Social innovation served as the base for the Puerto Rico Global Initiative, an initiative to enhance the economic development of the island.

Speakers
avatar for Isabel Rullán

Isabel Rullán

Co-Founder & Co-Managing Director of ConPRmetidos
As co-founder and co-managing director of ConPRmetidos, Isabel Rullán oversees the strategic planning, initiative implementation, accounting processes and fundraising activities of the organization. Previously, Isabel worked as unit production manager for the Puerto Rican documentary “Mala Mala” that recently premiered at the Tribeca Film Festival. She also worked as an intern for the Puerto Rico Federal Affairs... Read More →


Saturday November 21, 2015 4:07pm - 4:27pm
San Cristobal EFG Caribe Hilton Hotel. San Juan, Puerto Rico.

4:07pm

Multifaceted Engineers Make the Best Founders
"Developers are the best founders" is a quote that several venture capitalists have reiterated. When developers make the jump to become entrepreneurs, they constantly find themselves catching up on the other disciplines, such as sales and product. If developers were multifaceted throughout their careers, they would be better prepared for that pivotal moment. During this talk, I will explain in detail how to be multifaceted and how it has benefited my career up to this moment.

Speakers
avatar for Yamil Asusta

Yamil Asusta

Senior Software Engineer at Rebelmail
Yamil Asusta is an engineer working to bring interactivity to the email world at Rebelmail. He has also mentored several startup and upcoming engineers around the world through his time as a developer evangelist at SendGrid.


Saturday November 21, 2015 4:07pm - 4:27pm
San Cristobal BCD Caribe Hilton Hotel. San Juan, Puerto Rico.

4:37pm

Lessons from both sides: 20 years as an investor, operator, and entrepreneur
Speakers
avatar for Jeff Dyament

Jeff Dyament

Private Investor, Entreprenuer, Advisor of Institutional Consultants, LLC


Saturday November 21, 2015 4:37pm - 5:24pm
San Gerónimo Caribe Hilton Hotel. San Juan, Puerto Rico.

5:26pm

Startup Awards and Closing Remarks
Speakers
avatar for Carlos R. Cobián

Carlos R. Cobián

Founder Cobián Media LLC
Carlos R. Cobián is a serial entrepreneur known for developing successful businesses in Latin America and setting new trends in non-traditional marketing strategies and emerging media. He is the co-founder of Empire Entertainment, Puerto Rico’s first experiential marketing agency, and Wireless Idea, a mobile entertainment and distribution network. In 2014, he founded Cobian Media to produce special events and digital marketing... Read More →


Saturday November 21, 2015 5:26pm - 5:46pm
San Gerónimo Caribe Hilton Hotel. San Juan, Puerto Rico.

5:46pm

Work Hard, Play Hard featuring live performances by Z Boys and Los Petardos
Saturday November 21, 2015 5:46pm - 9:46pm
Event Lobby Caribe Hilton Hotel. San Juan, Puerto Rico.