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H3 Tech Conference, Latin America’s premier innovation conference where tech-hackers, the startup scene and the creative economy meet.

November 20 & 21, 2015
San Juan, Puerto Rico

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Friday, November 20 • 2:16pm - 2:31pm
"Burn the Bra" and the Other 4 Most Important Lessons for Building Brands of Great Value Right Now

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Getting your brand right is as important as getting you product right. It will propel your start up in the right direction.   As I turn my attention to entrepreneurial ecosystems around the world on behalf of some of world largest brands, I have borrowed 5 bold and unabashed learnings to  drive value-creating behaviour from the get go. Give me 15 mins. Ill give you 5 proven rules to keep you on track and win.

avatar for Gary Bonilla Latoni

Gary Bonilla Latoni

Global Strategies Leader
Gary Bonilla Latoni is a London-based a strategy leader sitting, by design, at the intersection of creative, technology and media. Gary began his multi-platform storytelling journey two decades ago as an award-winning journalist for ABC News and later for Las Noticias. He then transitioned... Read More →

Friday November 20, 2015 2:16pm - 2:31pm AST
San Gerónimo Caribe Hilton Hotel. San Juan, Puerto Rico.

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