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H3 Tech Conference, Latin America’s premier innovation conference where tech-hackers, the startup scene and the creative economy meet.

November 20 & 21, 2015
San Juan, Puerto Rico

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Friday, November 20 • 4:04pm - 4:24pm
The Secrets to Creating Loyal Customers

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Why do certain products create passionate users while others struggle to gain traction? Is it design? Usability? Simplicity? No. It’s branding. In today’s crowded marketplace, making a product that works--or even one that works well--is no longer good enough. In this talk, we will discuss the basics of branding and how branding works in conjunction with your user experience to establish an emotional connection with your users so you can turn them into loyal customers and brand ambassadors.

avatar for Bill Beard

Bill Beard

Founder & Creative Director of Beard Branding
Bill Beard is the founder of Beard Branding, a Lean Branding, Copywriting and UX firm. He helps organizations of any size build loyal a customer base by developing brands that can adapt and succeed in today’s competitive marketplaces. Bill has worked with organizations such as UCLA... Read More →

Friday November 20, 2015 4:04pm - 4:24pm AST
San Cristobal A Caribe Hilton Hotel. San Juan, Puerto Rico.

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